E.ON unveiled plans to “reset” its prices and practices today to put customers at the “very heart” of its business, a week after British Gas brought in a simpler tariff structure.

Following E.ON’s pledge earlier this year not to increase its prices in 2012, the firm intends to bring in one sheet bills and simplify its tariffs.

Under the ‘Best E.ON Deal for You’ plan, it will start a single rate charging structure across new products later this year.

Dr Tony Cocker, Chief Executive of E.ON UK said: “The forthcoming launch of Best E.ON Deal for You in the autumn and the creation of a single sheet bill for the vast majority of our customers are just two clear examples of how we have listened and put into action exactly what our customers asked for – clear, simple, comparable information provided by a company that wants to help.”

Energy regulator Ofgem welcomed the move but said it is still pushing for the whole industry to simplify prices.

Ofgem’s Senior Partner for Markets, Andrew Wright, said: “While this innovation is welcome, consumers want simpler bills and tariffs that can be easily compared across all suppliers. This is why Ofgem is continuing its reforms to deliver a simpler, clearer and more competitive energy market for consumers.”