The owner of Heinz Tomato Ketchup has made a commitment to ensure all its packaging is 100% recyclable, reusable or compostable by 2025.
The Kraft Heinz Company, which also owns brands like Philadelphia and Capri Sun, said it will partner with packaging experts and organisations to explore technical, end-of-life and infrastructure solutions and actively progress efforts to improve recycling rates.
It also plans to increase the use of recycled content in its packaging and decreasing the overall volume of packaging used.
CEO Bernardo Hees said: “Our collective industry has a massive challenge ahead of us with respect to packaging recyclability, end-of-life recovery and single-use plastics.
“Even though we don’t yet have all the answers, we owe it to current and future generations who call this planet ‘home’ to find better packaging solutions and actively progress efforts to improve recycling rates. That’s why Kraft Heinz is placing heightened focus on this important environmental issue.”
Kraft Heinz Europe is working to make the recyclable Heinz Tomato Ketchup PET plastic bottle fully circular by 2022, by using recycled material that can be made back into food-grade packaging.