Consumer goods firm Henkel has committed to making 100% of its packaging recyclable, reusable or compostable by 2025.
In that timeframe, the manufacturer and distributor of brands such as Persil, Right Guard and Loctite also plans to use 35% recycled plastic to package its consumer goods products across Europe.
In order to reach the new packaging goals, the company has said it would gather more of its materials from sustainable sources, especially recycled plastic and renewable materials such as paper and cardboard.
It also said it will implement a stronger focus on design principles to enable a more circular economy, make sure the packaging of its products can be recycled and introduce refillable systems to reduce the amount of bags and boxes it needs to create.
Kathrin Menges, Chair of Henkel’s Sustainability Council, said: “Only by reusing and recycling as much material as possible will we be able to live well within the resource limits of our planet.
“This concept is at the heart of our approach to sustainable packaging.”