Primark
Primark says sustainability is in its jeans

The chain has announced the launch of its first-ever sustainable denim collection

Tommy Hilfiger unzips 100% recycled luxury denim range

An innovative mechanical recycling process used less water and energy as well as fewer chemicals

C&A buttons up ‘world’s most sustainable jeans’

The environmentally-conscious fashion brand says its denim garments are ‘infinitely recyclable’

Recycled denim going on sale in H&M

Plastic milk bottles and cardboard cereal boxes aren’t the only everyday items which can be recycled – clothes can be too. European fashion brand H&M is selling five new items in stores made from recycled clothing. Denim pieces such as jeans, jackets and a gilet (pictured) made out of recycled cotton will go on sale […]

Levi’s ditch ‘toxic’ chemicals from supply chain

Classic jeans brand Levi’s has pledge to eliminate ‘toxic’ discharge of chemicals from its factories after public pressure, campaigners at Greenpeace said. The American denim maker has committed to clean up its supply chain by 2020. It will begin requiring 15 of its largest suppliers in China, Mexico and elsewhere to disclose pollution data as […]