Energy comparison websites that “make the grade” can now display a Confidence Code ‘badge’ which tells consumers they can trust the sites’ advice.
Ofgem proposed making the changes to the voluntary code of practice after its research found more consumers are using comparison sites to shop around for the best energy deals and switch suppliers.
It revealed 31% of people used a comparison service to move to a different energy company this year – up from 26% last year.
The code is used by price comparison sites for households which ensures websites accredited through the code have to make sure prices they quote for energy are done in a fair and unbiased way.
Rachel Fletcher, Ofgem Senior Partner said: “Price comparison sites are a great tool to use when energy shopping and it’s good to see more consumers using them.
“However, consumers quite rightly want to know that recommendations are trustworthy and the Confidence Code badge is a quick and easy way to check that the information is independent, accurate and reliable.”
Eleven sites are currently covered by the Code.