Brighton’s fashion week is putting sustainability under the catwalk spotlight.
The ‘Tonne of Clothing’ event focuses on how to re-invent the way clothes are designed, re-think how they are consumed and re-define what is possible through valuing and renewing existing materials.
Charities Love Your Clothes and Cancer Research UK are running the recycling event which is challenging designers and students to prove how to extend the lifetime of clothes and keep them out of landfill.
UK consumers buy around one million tonnes of clothes per year and throw away the same amount, stated the charities.
Half of those clothes are re-used but around 350,000 tonnes goes to landfill, they added.
Jamie Perry, Campaign Manager at Love Your Clothes said: “Keeping clothes in use for longer is the single biggest thing we can do to reduce the environmental impact of clothing. There is no reason for any item of clothing to end up in landfill – it can all be re-used, donated or recycled.
“We’ve got three days of great events planned to show people how they can give their clothes a new lease of life by repairing or revamping them and the value of choosing to buy pre-owned clothes.”
The event will take place from 15th to 17th October.
Earlier this year Swedish fashion firm H&M launched a range of designer clothes made from sustainable materials.