A total of 44% of UK consumers said they are unlikely to switch their energy supplier in the next 12 months.
That’s because they don’t believe they will get enough out of switching, according to a survey by YouGov.
One in five of them think any savings they make from moving to a different supplier “aren’t really worth the hassle” while 28% don’t believe switching would reduce their energy bills.
Furthermore, 32% said they would switch for £100 or less per year while 25% would need to save up to £200 and 19% more than £200.
The survey found those who have have changed providers are environmentally conscious.
A total of 37% said they turn the lights off when they leave a room and 46% make an effort to recycle.
Stephen Harmston, Head of YouGov Reports said: “The real challenge for utilities providers is to demonstrate that changing supplier gives people a big enough benefit to make it worthwhile. Part of the problem is that consumers themselves place high demands on energy companies. Unless providers can demonstrate that they can make big savings, many just aren’t interested.”