Sainsbury’s new awareness campaign, which is the brainchild of four schoolchildren, has been launched to promote fuel efficiency measures and cut emissions.
Four 13-year-old boys from Twickenham were given the green light to trial their project, which aims to encourage drivers to check their tyre pressure whilst filling up at a petrol station. Their findings showed if just 400 motorists check their tyre pressure regularly it could cut 43 tonnes of carbon dioxide and help save 19,000 litres of fuel a year.
The campaign was commended by local MP and Business Secretary Vince Cable. He said: “In these tough times it’s really encouraging to see big business embrace ideas from young minds in this way. It demonstrates that young people have so much potential and that there are businesses out there that are willing to try out new ideas. I hope that Sainsbury’s customers in Hampton will get behind this very worthwhile initiative.”
Earlier this year the boys won a British Science Association Silver CREST award and were runners up in the under 16 category at the National Science and Engineering competition.