Your reputation can be lost in seconds. Do you know how to protect it? (One day crisis communications planning workshop)

Are you confident your business could cope if a bad news story went viral and you were besieged by the media? If not, it is time to re-assess the risks […]

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By george marshall

Are you confident your business could cope if a bad news story went viral and you were besieged by the media? If not, it is time to re-assess the risks to your business and put in place a robust crisis communications strategy.

In our social media world, an emergency situation can quickly get out of hand and managing reputation and communications demands a real skillset. Most energy firms have emergency plans – but how many include communications?

This workshop gives you the dos and don’ts of crisis communications. We explore: who should take responsibility in a crisis situation, how to prepare messages and spokespeople and how to brief staff, customers, stakeholders and the media.

You will:

  • Discover how crises can escalate and how the media are likely to react
  • Assess and prioritise the risks to your business
  • Learn how to put together a robust crisis communications strategy
  • Develop key messages & holding statements
  • Learn how to manage the demands of print, broadcast & social media

The full-day workshop is aimed at management and communications teams.

 

Alternatively,

Working with your senior management team, we will develop a detailed crisis communications strategy tailored to your business. We will:

  • Audit the risks to your business
  • Assess where you are most vulnerable
  • Write an operational crisis communications plan
  • Integrate these crisis communications procedures into your existing emergency procedures
  • Establish a chain of command
  • Write a crisis communications manual
  • Refine your key messages and write holding statements
  • Select and train key spokespeople

By the end of the process, you will have a robust strategy to manage your communications and your reputation at critical moments.