Is this shampoo brand’s sustainable behaviour Head & Shoulders above the rest?

Procter & Gamble’s Head & Shoulders brand has committed to making some of its bottles from plastic waste

Shampoo brand Head & Shoulders is to collect plastic waste from Europe’s beaches and turn it into squeezy bottles.

The limited edition bottles are being produced with recycling expert Terracycle and waste management company Suez.

Despite marine plastic waste being difficult to recycle due to degradation, the organisations have found a way of using it for a quarter of their new packaging.

Head & Shoulders’ parent company Procter & Gamble (P&G) also said it will use around 2,600 tonnes of recycled plastic to make half a billion shampoo bottles for its other hair-care brands every year.

Virginie Helias, Vice President of Global Sustainability at P&G, said: “The Head & Shoulder’s recyclable shampoo bottle made with beach plastic is a world’s first in hair care.

“It’s a step in the right direction to find new solutions to the challenges brought forward by the Ellen MacArthur Foundation at last year’s World Economic Forum when it was stated that by 2050 there would be more plastic than fish in the ocean.”

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