The owner of British chocolate brand Cadbury is stirring up a sustainable supply chain after announcing plans to pour $400million (£251m) into helping its cocoa suppliers work in a way better for the environment.
Mondelez International, the global food group which recently brought Cadbury under its wing after buying Kraft Foods, has called its ten year plan ‘Cocoa Life’. It will promote best practices to cut biodiversity loss and soil erosion while improving water efficiency and the yield of crops.
Yesterday the food group said the scheme would improve the livelihoods and living conditions of 200,000 cocoa farmers around the world, focusing on six places: Brazil, Ghana, India, the Domican Republic, Indonesia and the Côte d’Ivoire.
Speaking at the World Cocoa Conference in Abidjan, Côte d’Ivoire, Tim Cofer, the firm’s Executive Vice President and President for Mondelēz Europe said the approach to cocoa sustainability “will create a cycle of growth from bean to bar”.
He added: “Our mission is to create thriving cocoa communities and help secure the future of the cocoa industry.”