Starbucks has announced it will be charging customers 5p for disposable paper cups across all its UK stores as part of a trial.
The ‘latte levy’ will be rolled out in 950 stores from 26th July, along with the 25p reusable cup discount, in a bid to reduce paper cup waste.
It follows a previous trial that resulted in a 126% increase in customers using reusable cups in participating stores.
Analysis by environmental charity Hubbub found the percentage of customers bringing in their own cup or tumbler increased from 2.2% to 5.8% during the trial.
The news comes after the coffee retailer pledged to eliminate single-use plastic straws globally by 2025.
Martin Brok, President of Starbucks Europe, Middle East and Africa said: “We saw encouraging results from the first three months of this trial with Hubbub and what stood out to us was the positive response we had from our partners (employees) and customers who continue to push us to innovate and find ways to reduce waste.
“Extending this to all our stores across Britain is an exciting step and we’re hoping this charge will remind customers to rethink their use of single-use plastics as it has with plastic bags.”