Lambeth Council has become the first local authority in London to join a recycling scheme that gives rewards to participants.
Launching this week, it will allow 51,000 households across the borough to start earning points for their recycling efforts.
M&S and Coca-Cola along with 90 local businesses are offering discounts on products in exchange for Recyclebank points.
Cllr Lorna Campbell, from Lambeth Council said: “With residents’ help we have made great strides forward, increasing recycling levels across borough over the past few years, and we are confident that Recyclebank will help us to go even further. This scheme is an important part of our plans to reduce waste costs, boost recycling and make Lambeth a cleaner and greener place to live.”
Residents can check how many points they are earning online, over the phone, or with an iPhone app.
Recyclebank has a total of 2 million members across the UK and in America.