A third (33%) of European travellers is planning to eco-friendly choices in the next year, according to a new survey.
It found there is growing demand for more green choices, as more than a quarter (26%) actively made ‘green’ choices in the last 12 months.
The surveyed also revealed nearly one in ten European travellers (9%) say they have chosen to stay at a particular hotel because of their green policies.
Other travellers may be struggling to do so but not for want of trying, as nearly half (44%) say they feel hotels don’t provide enough information about their sustainability practices.
The poll of 14,025 respondents in UK, Germany, France, Spain and Italy earlier this year was carried out by TripAdvisor.
Yesterday the travel site launched an eco-rating for hotels and B&Bs in Europe, with more than 2,000 sites added to its existing GreenLeaders scheme in North America.
A total 6,000 properties around the world have the green status.
Jenny Rushmore, Director of Responsible Travel at TripAdvisor said: “We know a lot of travellers in Europe want to be savvy about the eco-friendly choices they make on holiday but they don’t always know where to go to find that information.
“What makes TripAdvisor GreenLeaders so useful is that we are now providing travellers with an easy way to compare hotels’ green practices alongside the millions of reviews already on the site.”