The founder of the multi-coloured building bricks are to invest DKK1 billion (£96m) in sustainable materials.
The LEGO Group has established a ‘Sustainable Materials Centre’, which will be dedicated to research, development and implementation of new greener products.
It will be based at its headquarters in Billund, Denmark and is expected to create more than 100 jobs.
CEO and President Jørgen Vig Knudstorp said: “This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials.
“We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC [Forest Stewardship Council] certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”