Five brands and retailers have agreed to produce clothing more sustainably.
Bobo Choses, OVS, Peak Performance, Primark and Star Sock have signed up to the European Clothing Action Plan (ECAP), an initiative to help clothing companies go green.
It hopes to divert 90,000 tonnes of clothing waste from landfill and incineration, save 1.6 million tonnes of CO2 emissions and see water use reduced by 588 million square metres.
Participating companies will be taught how to understand the current environmental footprint of the fibres they use and to develop a strategy to reduce this impact. For example, they might be advised to use green alternatives such as using sustainable cotton rather than the traditional, more environmentally damaging type.
At least 50 European fashion brands and retailers will be contacted about the development of their own potential sustainable strategies.
Katharine Stewart, Director of Ethical Trade at Primark, said: “At Primark we are committed to reducing the impact that we have on the environment and as part of that commitment we have signed up to the European Clothing Action Plan (ECAP). We look forward to working with ECAP and achieving our environmental sustainability goals.”