The owners of Blackpool Tower have launched a trial to cut down on how much water and electricity they use.
Merlin Entertainments has appointed Minimise Solutions to complete a three-month water and energy efficiency review of the iconic site.
As part of the trial, a real-time monitoring system has been linked to both water and electricity meters to collect data from specific facilities across the entire estate, including a cinema and food areas.
Through this, Minimise Solutions will identify potential savings and recommend upgrades such as energy efficient LED lighting, water-saving toilet flushes, modern hand dryers and waterless urinals.
Water boilers around the site will also be inspected and optimised following the review.
Water and electricity equipment will continue to be monitored following the upgrades to compare the difference in efficiency and help plan upgrades elsewhere.