WasteAid has launched a virtual safari into the Kenyan wilderness to raise money for waste collectors in low-income countries.
The safari route is around Lake Naivasha in Kenya, where WasteAid is working with local partners to improve waste collection and recycling. It says the entire 75-kilometre route is equivalent to 100,000 steps or 1,000 minutes exercise.
The virtual experience, which launched today on Earth Day, will stay open until World Environment Day on 5th June.
Zoë Lenkiewicz, Head of Programmes and Engagement at WasteAid, said: “We wanted to create something for people to escape into and enjoy, while raising money for our urgent appeal ‘Waste Collectors Rock!’
“The communities around Lake Naivasha, especially those working with waste, are in poverty and vulnerable to disease – yet at the same time, they are surrounded by all this incredible wildlife. We thought it would be fun to support waste collectors in places like this, by sharing the beauty and wonder of the environment they work so hard to protect.”