The Government needs to let consumers and businesses know that going green “isn’t a risky gamble”, according to the CBI.
John Cridland, Director-General of the organisation said consumers need to be given the confidence if they are to invest in green schemes. His comments were made following the country’s aims to tackle energy and climate change challenges.
The Government’s Green Deal scheme, which expects to help households and businesses improve the energy efficiency of their properties, is set to be launched later this year.
He said: “Consumers need confidence – and the right knowledge – to demand green products and services. Businesses cannot forever lead their customers. But consumer confidence is at a low ebb – and many people are saving instead of spending.
“The Government cannot restore business and consumer confidence overnight. But it can send signals that going green isn’t a risky gamble.”
He made the comments at a CBI event yesterday about maximising the potential of green businesses in the country.