Co-op reveals its secret energy saving weapon is… JLS

It seems an unlikely way to save energy but the supermarket Co-op has revealed its secret to efficiency is JLS. But the four singers of the X-Factor-founded boy band haven’t […]

By Vicky Ellis

It seems an unlikely way to save energy but the supermarket Co-op has revealed its secret to efficiency is JLS.

But the four singers of the X-Factor-founded boy band haven’t been drafted in to go round switching off the lights at stores.

Instead, a pair of free tickets and VIP treatment at one of the band’s shows was offered to the worker who saved their store plenty of energy.

Sharing the top tip at The Energy Event in Birmingham this week, Rob Scoudling, Regional Energy and Environmental Manager at Co-op said was a great “incentive” to change behaviour.

The energy man revealed: “There was a one in 2,000 chance of winning the JLS prize.”

Despite this it was a good enough incentive to prompt staff into better energy behaviour.

It was such a successful move, Scoudling said, Co-op is now ploughing back the cash it saved from energy efficiency to run ‘Red Letter Days’-style rewards for efficient employees.

He also said boardroom buy-in is really important for energy saving, especially when a company gets a new boss (as Co-op has recently) to guarantee the good work continues.