Landfill waste relief for Nurofen producer

The producer of products such as Nurofen, Dettol and Vanish is now sending zero waste to landfill in Europe and North America. Consumer health and hygiene company RB, formerly known […]

Register now!

By Priyanka Shrestha

The producer of products such as Nurofen, Dettol and Vanish is now sending zero waste to landfill in Europe and North America.

Consumer health and hygiene company RB, formerly known as Reckitt Benckiser, achieved the target at 31 of its factories across the globe five years earlier than expected, it said.

In the first half of this year, RB diverted more than 32,000 tonnes of waste from landfill and reduced the total percentage of waste sent to landfill to 15.6% compared to 19.7% in 2013.

Image: RB
Image: RB

It is part of RB’s ‘betterbusiness’ strategy launched in 2012, which also includes targets such as reducing waste per unit of production by 10% by 2020.

Victoria Wood, RB’s Global Head of Sustainability said: “We’ve gone from four to 31 factories achieving zero manufacturing waste to landfill status. This is over 60% of our factories globally.”

One of its factories – Nowy Dwor in Poland – has saved £300,000 a year from initiatives to achieve zero waste to landfill.