When the people of Finland pop down to the shops to buy a pint of milk this week, some will be among the first customers in the world to get a carton that is made entirely from renewable plant material.
A Finnish dairy producer Valio is selling lactose free semi-skimmed milk in the packages by Tetra Pak, which can be identified with the words “Bio-based” on the packs.
The plastics come from plants while the paperboard is from wood in forests approved by the Forest Stewardship Council.
The milk seller will use the cartons in retail outlets until mid-March, deciding whether to use them for other products based on customer feedback.
Elli Siltala, Marketing Director at Valio said the firm is “committed to increasing the share of renewable resources in its packaging material”.
Charles Brand of Tetra Pak added: “We have been gradually increasing the use of renewable materials in our packages over the years and that work will continue.”