The biggest turkey producer in the UK is going green.
Bernard Matthews has set out ‘The Big Green Plan’ with the aim of putting sustainability “at the very heart of the business”.
It claims by 2016 it will be self-sufficient from green electricity and send zero waste to the landfill as well as reducing carbon emissions by 35%.
Alongside this it hopes to cut the weight of packaging by 25% and water usage by 20%.
The company also aims to become 100% carbon neutral by 2020.
Rob Burnett, Bernard Matthews Chief Executive Officer, said: “Sustainability is central to our long term business strategy.
“We’re already generating a large proportion of our energy needs from renewable sources including solar, wind, waste and biomass and are well placed to be generating 100% of our electricity sustainably by 2016.”