Iceland has announced it will no longer be selling pre-packed bananas with plastic packaging.
The supermarket’s bananas will now be packaged in a paper band which is 100% recyclable and made from recycled paper.
The new packaging has been launched in three Iceland stores as part of a trial and will be rolled out to a further 120 stores later this week, before a national rollout by the end of the year.
Iceland expects the move to save 10 million plastic bags from being used every year – a total of 420 million packs of bananas are said to be sold in the UK in total.
It is part of the supermarket’s commitment to remove plastic from all of its own label packaging by 2023.
Managing Director Richard Walker said: “Since making our commitment to remove plastic from our own label packaging, we have been working hard behind the scenes to find plastic-free alternatives. people have become so used to buying their products wrapped in plastic or indeed using plastic bags for loose produce and this has to stop if we are to turn down the tap on plastics.
“We’re creating impetus for that change in consumer habits through the use of innovative solutions.”
The retailer is also trialling 10p paper bags in replacement of single-use carrier bags and earlier this year, installed a reverse vending machine at one of its stores, which incentivises customers with a 10p voucher for every plastic bottle deposited for recycling.