Corona has committed to removing up to 500 tonnes of plastic from beaches and its business by 2025.
The beer company has announced its ‘Protect Our Beaches’ initiative with Ocean Global to clean up the most polluted beaches in the United States. It is also looking to remove plastic across its business including packaging, selling tools and merchandise, replacing it with ‘ocean-friendly’ alternatives.
Ann Legan, Vice President of Brand Marketing, commented: “Beaches have been the heartbeat of Corona for nearly 100 years because of what they represent; a special place with the power to relax and refresh our perspectives.
“The ‘Protect Our Beaches’ initiative is a commitment to reduce our plastic usage and clean up a place we call home. An action that we hope can inspire communities to protect their own local beaches and create a bigger impact.”