Corona to clean up US beaches

The beer company has committed to removing 500 tonnes of plastic from the most polluted beaches in the United States

Corona has committed to removing up to 500 tonnes of plastic from beaches and its business by 2025.

The beer company has announced its ‘Protect Our Beaches’ initiative with Ocean Global to clean up the most polluted beaches in the United States. It is also looking to remove plastic across its business including packaging, selling tools and merchandise, replacing it with ‘ocean-friendly’ alternatives.

Ann Legan, Vice President of Brand Marketing, commented: “Beaches have been the heartbeat of Corona for nearly 100 years because of what they represent; a special place with the power to relax and refresh our perspectives.

“The ‘Protect Our Beaches’ initiative is a commitment to reduce our plastic usage and clean up a place we call home. An action that we hope can inspire communities to protect their own local beaches and create a bigger impact.”

Make sure you check out the latest Net Hero Podcast episode:

Net zero is a way to cut your costs and help the planet, so what’s stopping you? Often, it’s just the right help and advice. That’s what we will provide at the Big Zero Show this July. Workshops, expert speakers, case studies and exhibitions. Plus, networking with 1500 peers and potential customers. Register for free now.


Latest Podcast