Brits sceptical of energy price freeze promises

The British public don’t buy into promises to freeze energy prices and most wouldn’t pick a supplier because of one. According to a new poll by Populus, a majority (61%) […]

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By Vicky Ellis

The British public don’t buy into promises to freeze energy prices and most wouldn’t pick a supplier because of one.

According to a new poll by Populus, a majority (61%) say a price freeze isn’t enough to tempt them to switch energy supplier.

Last week British Gas announced it is freezing prices for the rest of the year, while SSE said prices would stay the same until 2016.

But more than two thirds (69%) of people surveyed doubt the motives of energy companies and say they have done it for tactical reasons.

A similar number (65%) of those asked in the poll of 1,050 adults in April 2014 do not trust energy companies to deliver on a price freeze.

Henry de Zoete, co-founder of collective bargaining campaign ThisIsTheBigDeal.com which commissioned the poll said: “After years of price rises and runaway profits it’s no wonder that the public sees price freezes by the Big Six for what they are: a cynical ploy to make themselves look good while keeping their profits soaring.

“People need and want price cuts not price freezes.”

The news could also be an upset for Labour leader Ed Miliband who pledged to freeze energy prices if he gets into power in the 2015 General Election.