Vacuum giant Dyson has announced plans to develop its own electric vehicle by 2020.
It is to invest £2 billion on developing the “radical” electric car, with a 400-strong team working on it.
Dyson, known for its vacuum cleaners and fans, will develop the car at Hullavington in Wiltshire, which is expected to open next year.
Chief Executive Sir James Dyson said: “Governments around the world have encouraged the adoption of oxymoronically designated ‘clean diesel’ engines through subsidies and grants. Major auto manufacturers have circumvented and duped clean air regulations.
“As a result, developed and developing cities are full of smog-belching cars, lorries and buses. It is a problem that others are ignoring. Throughout, it has remained by ambition to find a solution to the global problem of air pollution.”