Levi’s says sustainability is in its genes

The denim brand has set a series of new goals under the Science Based Targets Initiative

Levi’s has announced it aims to supply its own facilities with 100% renewable electricity by 2025.

The denim brand has set a series of new goals under the Science Based Targets Initiative, including achieving a 90% reduction in greenhouse gas emissions in its own buildings, which will be reached by investing in onsite renewable energy capacity and energy efficiency measures.

The company also hopes to see a 40% reduction in greenhouse gas emissions from its supply chain – it says it will team up with key suppliers to work in a more sustainable way and help clean up the textiles and fashion industry.

Cynthia Cummis, Director of Private Sector Climate Mitigation at the World Resources Institute, one of the Science Based Targets Initiative partners, said: “Levi Strauss has set an ambitious science-based target aligned with the Paris Agreement for its operations and value chain, which will help bring energy efficiency and renewable energy to its suppliers in developing markets.

“The company’s targets represent the kind of forward-thinking innovation that the fashion industry needs and are a model for business success in a low carbon world.”

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