Ofwat has called on water companies to launch creative ways to charge customers for the water they use.

Currently, customers’ bills are set on a flat standard amount based on their type of property, or on flat rate based on their use as measured by a water meter.

Some of the ideas the regulator is asking companies to consider include seasonal charging to help lower water bills in the winter when energy costs are higher, or if bills might be reduced for homes with water butts and permeable driveways which can help to reduce risk of flooding.

Commenting on the plans, David Black, Ofwat Chief Executive Officer, said: “We are all very aware of the impact of the rising cost of living and we want to see the water sector become more active, assertive and inventive to support customers who are struggling to make ends meet.

“Now more than ever, it is time for water companies to show they get and can respond to the needs of their customers. Bills are a huge concern to customers and we need to see radical fresh thinking from companies.”