Smartphones more appealing than efficiency measures

People who save money with energy efficiency measures would prefer to splash out on more gadgets or bank the cash rather than invest in making their homes greener, suggests a […]

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By Vicky Ellis

People who save money with energy efficiency measures would prefer to splash out on more gadgets or bank the cash rather than invest in making their homes greener, suggests a new survey out today.

Only one in ten of 2,000 UK householders said that if they saved £400 with energy saving measures, they would reinvest the money in more efficiency kit, according to research by ICM Research for the Energy Saving Trust (EST).

In contrast, half of those polled said they would save the money, while 12% would buy a flat screen TV or a smartphone with the extra dosh.

Philip Sellwood, chief executive of the EST, said: “We are missing a trick by choosing to bank our cash from energy saving measures or spending the money saved on more gadgets. If we chose to reinvest the money saved in further greening our homes we could make even bigger savings in the face of rising energy costs.”

The not-for-profit campaign group said that if everyone in the UK put their £400 saving into extra efficiency measures, they would collectively save nearly £2billion on their annual fuel bills, enough money to power London for three years and cut CO2 emissions by nine million tonnes.

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