Banning discount energy tariffs is ‘barking up the wrong tree’

The price comparison website uSwitch has slammed a report which suggests banning discount energy offers for customers. Over the weekend thinktank IPPR called on Ofgem to stop suppliers offering heavily […]

Register now!

By Vicky Ellis

The price comparison website uSwitch has slammed a report which suggests banning discount energy offers for customers.

Over the weekend thinktank IPPR called on Ofgem to stop suppliers offering heavily discounted, “loss-leading” offers to tempt people to switch to them.

But price comparison website uSwitch believes this approach is misguided and said the IPPR is “barking up the wrong tree”.

Ann Robinson, Director of Consumer Policy at uSwitch.com said: “The biggest issue here is that people aren’t shopping around. As a result they are sitting on old-fashioned and expensive tariffs, paying far more for their energy than they actually need to.

“Discouraging energy companies from offering attractive new deals and incentives to switch, as this report suggests, is simply going to make the problem worse as people will have even less of a reason to shop around. It will simply promote greater apathy and if apathy rules it will mean higher prices for all.”