Joining the Green Deal – ticket to the Oscars or a trip on the Titanic?
Backing a new, flagship government scheme is a bit like going to a party without knowing who else is on the guest list.
Pick the right one and you could end up at the Oscars, being photographed with Colin Firth and Keira Knightley, knocking back champers all night before heading home with an expensively stuffed goodie-bag.
Pick the wrong one and you’re stuck at the school reunion from hell, dodging smelly old classmates, picking at cheese puffs and lukewarm pasties, the only thing left to show at the end of it is a pat on the back and orange-stained fingers.
You have to wonder which one it will be for the clutch of new supporters for the Green Deal who were announced this week, the Government’s scheme which gives homeowners insulation without having to pay upfront.
Hate to say it, but the less than star-studded press launch yesterday – with its cheesy choreographed group photo beloved of Government departments keen to fluff up good news – looked more like the latter.
Half of the Big Six are counted among the so-called “pioneers” of the Green Deal – British Gas, SSE and E.ON are signed up to be providers of the scheme.
Notable for their absence are EDF Energy, npower and ScottishPower, as well as high street supermarkets Tesco and M&S who had been widely tipped to join up too.
Whether they will feel left out in the cold, or smug and wrapped up after a tactical decision not to leave home in a snowstorm is anyone’s guess. With the scheme set to kick off in October, conveniently in time for more photocalls in blustery autumn 2012, it won’t be long until we find out.