OVO Energy’s ‘keep warm’ campaign sparks backlash

The energy supplier apologised over the “poorly judged” and “unhelpful” content

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A list of ways on how customers can save on their heating bills triggered major public backlash.

An email, sent to an undisclosed number of customers of SSE Energy Services, which was bought by OVO Energy, listed ‘ten simple and cost effective ways to keep warm this winter’.

The mail said: “Ginger keeps you warm by encouraging blood flow, but beware of chilli as it makes you sweat, so you will feel cooler.”

In another part of the surprising mail, it said: “having a cuddle with your pets and loved ones to help stay cosy’ or even “challenging the kids with a hula-hoop contest”.

Darren Jones, MP for Bristol North West told The Financial Times: “Being told to put on a jumper instead of turning on your heating if you can’t afford it, at a time of such difficulty, is plainly offensive.”

Many users of social media also criticised Britain’s third-biggest energy supplier for this mail.

An OVO Energy spokesperson told ELN: “Last week a link to a blog containing energy saving tips was sent to customers. We understand how difficult the situation will be for many of our customers this year.

“We are working hard to find meaningful solutions as we approach this energy crisis and we recognise that the content of this blog was poorly judged and unhelpful. We are embarrassed and sincerely apologise.”

A recent survey suggested nearly one-third of Britons were afraid they would not be able to pay their bills this year.

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